Archive for October, 2010

As I write this I am amazed at the outcry against GAP having traded in the old familiar blue GAP box we’ve all come to know and love for a more pristine, clean-looking logo. What amazes me even more is how that outcry fell on the ears of GAP officials who finally succumbed and changed back to the old blue box.

Now, short of a boycott, I can’t imagine what imaginary forces would cause a major company to abandon a new (and no doubt costly) image switch. Are their clothes not still some of the best? Are their stores not artsy, clean, and fun to shop in? So what gives?

No doubt someone at the top one day said “We need to update our image!” Ideas were proffered, studies were done, drawings were rendered, and bam! new image! Instead of a hearty embrace of the new,- or even more useful in some cases, a simple ignoring of it, – we see a vapid online outcry against it.

It points up a strange truth:

 We seem to be most vocal about the things that matter least.

I cannot count the number of  teacher’s meetings I’ve attended where the the real battle seemed to be who could toss about the hottest terms or engage in some quasi-politicoeducational banter that had no effect on my real concern: reaching and teaching my students.

Some students can’t think straight because their family situation is near intolerable. A few are technically homeless. Some are so far poverty level they’ve given up. Some don’t have adequate health care. Some try to balance home, school, AND work.

Classes rarely have what they need. Teachers battle against sometimes insurmountable odds and are rewarded with only criticism. Principals are no longer just the head teacher, but business manager, legal advisor, disciplinarian, PR representative, personnel director–just for starters. The entire system gets so bogged down in paper work it’s difficult to stay on schedule. Some schools do struggle with incompetent staff but it’s usually because they are surrounded by poverty and crime, and the really skilled teachers know they can work elsewhere.

If anyone wants to start an online campaign to change things,

let’s change something important.


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